Sideways Experiments

Interactive experiences · Events · Launches · Brands

Built for how it feels, not just for what it does.

Mini-game apps, browser experiences and custom hardware, built by a team from the games industry, where how it feels is the whole job, not the part you bolt on at the end.

Tell us about your project

What we make

From a screen in a hand to an installation on a stand.

If it's interactive and it's supposed to feel good, it's probably us. Pick the shape that fits your moment, or tell us about one we haven't listed.

01

Mini-game apps & web experiences

Available instantly in a browser, no install, no friction. Whether it starts from a QR code, a booth screen or a campaign landing page: just click and play.

02

Custom devices & controllers

The piece of hardware that turns a screen into a moment. An object you pick up, lean on, or share with a stranger. We design the electronics, and the game that goes with it, so the whole thing feels like one single unit.

03

Tools people actually enjoy using

Internal apps, organizer dashboards, production tools. Built with the same care we'd give a game, so the team reaches for them instead of around them.

The lab

We build things on the side. Constantly.

Small, weird, sometimes useless, occasionally brilliant. It's how we stay sharp. We try, study and build side-projects, so we can provide the best we can for you (and the most surprising).

Why a game studio

Emotion through interaction.

A game lives or dies in its first ten seconds. Feedback, timing, reward, the weight of a single button press. The invisible details that decide whether someone leans in or walks away.

Where otheers may see details, for us it's the whole point.

We won't stop at the moment it works: a solution must make people enjoy it. We don't have to reinvent the wheel to get something original, just to focus on what a user may expect, and do it perfectly.

How we work

Bring a full brief, or a sentence on a napkin.

Both are genuinely welcome. Don't let ideas die in a drawer just because someone decided it's not ready or doable. You may just need a team to carry them.

You know exactly what you want

Brilliant! Hand us the spec and we'll work from it, caring about the details and feeling until it's better than the brief.

You have a spark and not much else

Even better. We'll shape it with you, from the first fuzzy idea to a finished thing, handling the parts you'd rather not.

Either way, you end up with one comitted team you can trust.

Let's make something

Got something coming up? Or just a
what if?

Tell us about your project